Your best choice might be a consideration campaign (previously called traffic objectives campaign). Obviously, we all want to increase our conversions, but a conversion campaign may not be the best option for you. That means starting with a conversion campaign, right? Choosing the right one might seem obvious by the name, but is that true? If you’re just getting started with Promoted Pins (aka Pinterest ads), you’re probably thinking: Pinterest allows you to run different types of ad campaigns. Types of Pinterest Ads What Type of Pinterest Ad Campaign Should You Run? Budgeting for the Consideration Objective is being enhanced.

Metrics terminology is being updated so organic metrics will mirror paid metrics.The ad experience has been updated so your website loads after an outbound click to help you see audience value through improvements to bounce rates and 3rd party analytics tracking.Outbound Clicks is a new metric that provides more granular reporting on the number of clicks to your destination URL.Link Clicks have been renamed to Pin Clicks to provide clarity on the actions taking place on Pinterest.There have been some updates to Pinterest metrics:.Traffic Objective Campaigns have now been renamed to Consideration Campaigns.Here’s an overview of the most relevant changes for our discussion: Emilee is a former teacher turned Pinterest marketing and ads expert who has built her own business from the ground up promoting pins and running ad campaigns on the Pinterest platform.īefore we begin, it’s worth noting a couple of terminology and function changes in the ads dashboard that Pinterest recently rolled out. Our Director of Promoted Pins Management, Erin Harding, takes the mic to talk about Promoted Pin Campaigns. In this episode, we offer up some expert advice to help you answer all these questions and more! How do you choose which type of Pinterest ad is best for your business? How can you be sure you’re spending your ad campaign budget wisely? What is the best choice for you and your business? You may be wondering what the difference is between a consideration campaign and a conversion campaign. Choosing the right type of campaign can be confusing if you’re new to the Pinterest ads arena. When it’s time for you to consider running an ad campaign for your business, how do you know which direction to take? Pinterest currently offers two different types of Pinterest ads.

Pinterest ad types